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currentDate:9/20/13 8:0 EDT! allowComments:true! displayComments:true! Real Estate Matters: Where does the money in escrow go? By Ilyce R. Glink and Samuel J.
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Berkshire Hathaway to shake up real estate franchise landscape
According to NAR’s latest profile of buyers and sellers, just 3% picked an agent because he or she was associated with a particular shop or franchise. More important factors include honesty (24%), reputation (21%), friend or family member (15%), knowledge of the neighborhood (12%) and a caring personality (9%). Of the other less material reasons, including timely responses and accessibility, only the agent’s professional designation was less important than the agent’s company.
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